Sweet Reveals Freedom Trail Cupcake to Benefit the Freedom Trail Foundation

Boston’s upcoming Charter Day, which marks Boston’s 382nd birthday, will also serve as the launch date for Sweet’s first ever Freedom Trail cupcake! Boston’s premier cupcake shop, Sweet, and the Freedom Trail Foundation have partnered to create a custom designed edible topper that can be a decorative add-on to a variety of freshly baked cupcake flavors. For every topper purchased for $1 at the Sweet School Street location or online, Sweet will donate that dollar back to the Freedom Trail Foundation Preservation Fund, helping in its mission to support beautification, preservation and capital projects for official Freedom Trail sites.

On Friday, September 7, 2012, at 10 a.m., City of Boston officials, Freedom Trail Foundation board members and 18th century costumed guides, Freedom Trail sites representatives and many more will join in celebration at Sweet Downtown (11 School Street) to officially launch the cupcake. Joining in on the fun, as they bring their tours by Sweet’s doors that day, Freedom Trail guides will shout “Hazzah Sweet!” with their tour groups as they pass the shop.

“Sweet is pleased to present customers with a delicious, fun and simple way to contribute to the mission of The Freedom Trail Foundation,” said Courtney Forrester, owner of Sweet. “The Sweet store at 11 School Street, directly located on the trail, has a unique opportunity to raise both awareness of and funds for this important organization and its commitment to protecting the 16 sites along the trail. As a local, small business, Sweet is committed to supporting the organizations and communities in the neighborhoods it serves.”

“Sweet is blazing the trail with their new cupcake and support of the Freedom Trail Foundation Preservation Fund,” said Suzanne Taylor, executive director of the Freedom Trail Foundation. “The Foundation is excited to partner with Sweet in efforts to help preserve our City’s iconic Freedom Trail sites.”

From September 7th on, the Freedom Trail cupcake topper will be available for purchase exclusively at Sweet’s newest location at 11 School Street, situated along Boston’s Freedom Trail in Downtown Crossing. These toppers will also be available for online order at www.shop.sweetcupcakes.com.

Sweet Downtown

11 School Street

Boston, MA  02108

(617) 227-CAKE (2253)

High-resolution photography, recipes and interviews available upon request. Contact [email protected].

About Sweet

Sweet was created by Courtney Forrester, a Boston businesswoman turned bakery entrepreneur by a passion for baking and love of cupcakes.  With four prime locations, Sweet serves Boston and Cambridge freshly made handcrafted cupcakes and made–to-order cakes in signature designs and beautiful specialty décor. Every cupcake and cake is freshly baked each morning in the Sweet kitchen, and all frostings, fillings and batters are made from scratch using the finest ingredients. Callebaut chocolate, Madagascar bourbon vanilla and Bensdorp cocoa shine through in signature flavors like Vanilla Bean, Dark Chocolate, Organic Karat, Red Velvet, Boston Cream Pie and Cappuccino, with seasonal menu additions for winter, spring, summer, fall and holiday. Visit www.sweetcupcakes.com  for more information.

About Freedom Trail Foundation

The Freedom Trail® Foundation is dedicated to marketing, promoting and helping to preserve the Freedom Trail through varied tourist services and activities, educational programs, and marketing and public relations efforts.  Marked by a red brick or painted line, Boston’s 2.5 mile Freedom Trail connects 16 of the country’s most significant historical landmarks weaving its way through Boston’s proud past in the midst of this vital, modern city.  The Freedom Trail Foundation Preservation Fund supports preservation, rehabilitation and capital projects for official Freedom Trail sites which help avoid, minimize or mitigate adverse effects of the elements and manmade wear and tear of Boston’s and America’s precious 17th, 18th, and 19th century sites.  In 2011, the Foundation granted its first Preservation Fund award of $125,000 to the Boston Parks and Recreation Department to help fund historic landscape restoration of the Granary Burying Ground, and this year, will award a total of $100,000 to the Old North Church, Boston’s oldest church building, and Boston Parks and Recreation Department’s Historic Burying Ground Initiative’s Copp’s Hill Burying Ground, Boston’s second oldest burying ground. For Freedom Trail Foundation information, please call 617.357.8300 or visit www.TheFreedomTrail.org.

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